Lets answer the question - "Why the name Raretoy?"
Well this business was started because of a car. One car. Our founders 1997 "Rare
That car became a car show favorite, which
started a car show tour, which created a need for car show models, who asked for more portfolio work to be done outside of
which led to the creation of a photo studio, which
led to the company it is today.
So technically speaking the word
"Raretoy" was created to refer to the owner's car. He named his car 'Raretoy' as seen on the license plate.
The name then carried over to mean more than just the car. It enventually became
known as a modeling team that modeled with cars at car shows.
it also became known as the photo studio location where they shot all the promo photos.
Still later it became a promotional clothing line that carried the new brand name.
An annual team calendar now also carries the name and its our modeling brand :-)
Today models take that promotional brand name much further than car shows. Some
even travel internationally.
The concept of Raretoy was started in 1999
by Jon Mark.
He along with his 1997 Supra had a plan to begin a busy car show schedule full of travel and adventure.
It wasn't long before he realized for feature photography he would need models to accompany the car in the shots.
first ever 'Raretoy Girl' by the name of Lauren was discovered at one of those group hang out weekend sessions.
a car show but rather at one of those back-in-the-day impromptu weekend 'meets'.
Not only did Lauren approach but she
offered up the idea of being the regular model at shows for the Supra.
Other models soon joined but it was Lauren who
originally stood in with the car and traveled to the shows.
Other models followed as the traveling appearances with the
car increased but soon it was more than just car shows.
Raretoy Studios is a place where the photography is much more than event coverage and show car features.
Today we offer
one of the largest glamour studios around. We still travel with models helping them break out of Pennsylvania,
we are promoting the models instead of the car. There's an Agency involved now and our models get access to unique
enabling them to get paid work each month. Self promotion is where it starts but adding this new affiliation,
exposure, along with Agency listing completely boosts what they are doing. Taking it next level.
While your here check out the timeline of performance mods for our feature car listed below.